Aya’s wide field of expertise includes project and product management in the sports and entertainment industry, accompanying clients at all stages of development and enabling them to manage and analyze their interaction with clients and potential clients.

Aya’s role as marketing manager entails handling a large staff, marketing and liaising with producers of major international events and handling complex ticketing systems. Her purview also entails working alongside employee committees and other large groups to identify, adapt and promote events to target audiences and is highly relevant to all aspects of the sports and entertainment industries.
In her work as a product manager, Aya has expertise in analyzing and understanding product lifespan and maximizing profit throughout the cycle.

Aya holds degrees in business administration and management, and physical education and behavioral sciences, including a BSc in medical science from the Hebrew University, Jerusalem. She was also awarded an MBA in marketing by Ben Gurion University.